1st Choice Savings and Credit Union holds ground breaking ceremony in Coaldale

Posted on November 13, 2025 by Sunny South News

Southern Alberta Newspapers

1st Choice Savings and Credit Union, a proud member-owned financial cooperative, celebrated a major milestone with the groundbreaking of its newest branch in Coaldale.

The event, held on Oct. 28, brought together local leaders, members, and community partners to mark the beginning of a new chapter in the credit union’s commitment to financial well-being and community development.

Led by CEO Jason Sentes, the ceremony featured remarks from civic officials and credit union leadership, highlighting the branch’s role in expanding access to personalized financial services, fostering economic resilience, and deepening local partnerships.

“This new branch is more than bricks and mortar—it’s a reflection of our values,” said Jason Sentes, CEO. “We’re here to empower our members, support local businesses, and invest in the future of Coaldale.”

The new location will offer a full suite of financial services including personal and business banking, financial planning, and community-focused programs.  

The branch is expected to open in the Fall 2026.

Event highlights included a ceremonial shovel-turning with local dignitaries, remarks from credit union and community leaders, member and partner engagement and media and photo opportunities.

As a cooperative, 1st Choice Savings and Credit Union remains committed to reinvesting in the communities it serves. The new branch will create jobs, support financial literacy initiatives, and serve as a hub for member engagement.