By Erika Mathieu
Sunny South News
A locally-owned toy and gift shop is getting ready for the busy shopping season on Picture Butte’s Main Street.
Regina and David Braun opened up a retail business in Picture Butte in January 2023.
Wildrose Essentials sells high quality men’s care products, handmade soaps, candles, and body care, and children’s toys. David is also an experienced barber, and offers men’s haircuts on Saturdays in an designated barber space within the retail space.
The Brauns opened Wildrose Essentials in January but are from just outside of Picture Butte.
Regina explained the inspiration for opening the business stemmed, in part, from David wanting to open a barbershop one day., and said so far, things have been going well.
“My husband’s been wanting to I have a barber shop for a long time. He’s been doing haircuts like just for friends and family for many years and we used to live in manitoba and he had wanted to Start of barber shop there already but it never worked out,” and said when the building became available in Picture Butte, it seemed like the perfect time to pursue the business opportunity.
Wildrose Essentials offers a number of hand-made products, and Regina said they strive to carry merchandise made in Canada or handmade products whenever possible.
With holiday season just around the corner, Regina said they are planning on participating in the highly-anticipated “Midnight Madness” event, which takes place annually in late November or early December in Picture Butte. Since Wildrose Essentials just opened in January of 2023, it will be the retailer’s first time taking part in the event which supports local businesses in Picture Butte with exclusive sales that are offered well into the evening, and plenty of activities and holiday treats for the whole family.
The Braun’s said they are happy to be a part of main street and are looking forward to what the future holds for Wildrose Essentials.
Wildrose Essentials is located at 328 Hwy Avenue N, Picture Butte.